ITALIAN GERMAN EXHIBITION COMPANY MÉXICO
For three decades, Deutsche Messe AG, a German government company that is one of the global leaders in organizing trade fairs specializing in capital goods, human resources, and consumer goods sectors, has had a presence in Mexico. First through a representation and, starting in 2016, with the subsidiary office "Hannover Fairs Mexico", established in the country's capital.
The year 2017 marks the debut of Hannover Fairs Mexico in event organization with MEM Industrial, dedicated to the wood processing, transformation, and furniture manufacturing sectors; as well as the planning of Mexico as the guest country of Hannover Messe 2018. With over 172 exhibitors, the presence of high-level businessmen and officials, in addition to achieving an economic spill of 720 million dollars in foreign direct investment, Mexico's participation as the guest country was a resounding success in the world's largest industrial technology exhibition and leading platform for Industry 4.0, laying the foundations for new business opportunities. Thus, in 2019 the first edition of Industrial Transformation MEXICO, the Hannover Messe of Mexico and Latin America, debuted Messe of Mexico and Latin America, in León, Guanajuato; making Mexico the fourth country to host a Hannover the fourth country to host a Hannover Messe after the United States, China and Singapore.
In October 2022, Hannover Fairs Mexico consolidated as Italian German Exhibition Company Mexico, under the equal participation of Deutsche Messe AG and Italian Exhibition Group, a leading company in Italy in organizing exhibitions and conferences with locations in Rimini and Vicenza. For over 70 years, IEG -Italian Exhibition Group S.p.A.- has operated in the exhibitions and conferences market, both in Italy, with its Rimini, Vicenza, Milan and Arezzo venues, and abroad: in the United States, United Arab Emirates, China, Mexico, Brazil, Germany and India
Italian German Exhibition Company Mexico aims to contribute to the economic development of companies through organizing trade fairs and platforms that promote B2B business, with a focus on results, quality and excellence. Its vision is to become the leading company in Latin America in organizing B2B business fairs and platforms.
About ITALIAN EXHIBITION GROUP
Italian Exhibition Group is the leading company in the organization of exhibitions and conferences with offices in Rimini, Vicenza, Milan and Arezzo, Italy. It also has offices abroad such as the United States, the United Arab Emirates, China, Mexico, Brazil, Germany and India.
In October 2022 was involved in the consolidation of Italian German Exhibition Company Mexico. With Italian and foreign subsidiaries, Italian Exhibition Group has expanded its operations worldwide in the tourism, jewelry, environment, wellness, fitness, and wine sectors, with a portfolio of 48 exhibitions and 190 conferences. The group includes the most important fairs in the world of beverages and food, such as Beer & Food Attraction, and SIGEP (in its 44th international fair edition of the Gelato Artesano, the pastry, the bakery and the world of coffee and the most important fair worldwide). As far as wine is concerned, IEG has the main event of reference in the wine sector since 1967, Vinitaly, which holds meetings, specific tastings and workshops to encourage contacts between the exhibiting wineries and commercial operators, together with an impressive programme of conventions in which supply and demand issues are discussed and analysed in Italy, Europe and the rest of the world.
About DEUTSCHE MESSE
Deutsche Messe AG is one of the world's leading trade fair companies. Founded in 1947 as a German government enterprise after the end of World War II, it emerged when the military government in the British-occupiedAmerica saw exports as an outlet to overcome economic devastation and cover war reparations. With the creation of Deutsche Messe AG, the first Export Fair was held in the city of Hannover, Germany; reporting very successful figures.
Over time, the sectors that made up the original Export Fair have specialized and become independent fairs such as LIGNA, IAA and Hannover Messe. These in turn became exhibition platforms around the world.
Currently, each year Deutsche Messe AG organizes more than 150 trade fairs and events in Germany and abroad, bringing together professionals from all nations who drive innovation and contribute to sustainability and prosperity through their solutions and cooperation. With an area of about 1 million square meters -500 thousand of them roofed-, the Deutsche Messe exhibition center in Hannover is positioned as one of the largest in the world.